Political Consultants More Likely to Spend Online
Aug. 22, 2006 at 7:00 PM
by Blogmaster
ClickZ NewsBy Kate Kaye | August 22, 2006
As the potential for CGM video, blogs and online donations to influence this year's elections becomes apparent, political consultants are placing more and more importance on the Internet when developing campaigns. The portion of overall budgets going online is still small; however, a new report from non-partisan trade association E-Voter Institute shows that between 2006 and 2008, the percentage of consultants who devote over 20 percent of their campaign coffers to Web initiatives will nearly triple from 12 percent to 32 percent. Consultants cited rich media, newspaper site ads, Web sites, e-mail and blogs among the more effective means of campaigning online. >Read More
